Purple Coneflower echinacea is a pollinator favorite! The pretty perennial flowers add recurring color to the garden, coming back year after year. Large, long-lasting rosy purple blooms surround an orange-brown center. Loved by gardens and trusted by gardeners, Burpee© has been introducing fresh garden breakthroughs since 1876. Burpee offers only the highest quality, non-GMO seeds, hand-picked by expert horticulturalists to thrive in your home garden.